5 Tips to hiring the right SEO Company | Haak Blog

In today’s competitive market, SEO, or Search Engine Optimization, is highly important. That’s why you need to hire an SEO company that fully understands the ins-and-outs of online marketing. To enhance your chances of success, here are 5 tips for hiring the right SEO Company.
5 Tips to hiring the right SEO Company

1. Identify your company's SEO Requirements.

There are approximately 20 services that SEO companies provide such as Reputation management, link removal, link building, SEO audit, just to mention but a few. Before selecting an SEO package, you have to first decide what exactly you want to accomplish for your website via SEO.  With a clear goal in mind, you can then select a company whose services are most in line with your business needs. For instance, if you want to focus on a specific locality, go for an SEO company that focuses on the locality that you are targeting.  As an example, if your target market is Dayton Ohio, it would make sense to go for a company like Dayton SEO, which offers SEO services in the Dayton area.

2. Get multiple consultations.

Once you know what you want, touch base with a few SEO firms, in person, phone or email, to help you figure out what you need to do. Since this is like a job interview of some sort, most firms will agree to give free consultation so as to showcase their skills, and also try to win the position. From their responses, you will be better placed to find one that is most in line with your SEO needs.

3. Get clear descriptions of the firm’s projects.

Good SEO results require a strategic plan and a creative approach. If an SEO firm has successfully gotten the job done for other clients running a similar business like yours, they will most likely be successful working with you too. Therefore, it is imperative to ask for references, for you to be sure that they have successfully tackled similar projects before.

4. Identify the right criteria to base your evaluation.

Business may base their evaluation on the size of the SEO Company, the period of time it's operated or based on the information they get from their website. Whichever the criteria you prefer, remember, it is always best to dig deeper for the most accurate info. Just keep in mind that;
  • Not all SEO firms that show up on the first page of Google search results are competent.
  • Not all SEO firms that have professional-looking business websites are good and trustworthy,
  • Not all big SEO firms can deliver an excellent job.

It all comes down to your company’s SEO requirements.

5. Enquire about the SEO Companies plan of action.

Once you narrow down to the companies with the required skill set, request for SEO proposals. This way, you’ll get a wide range of approaches and different routes to accomplishing your SEO objectives. Have followed up meetings with the shortlisted bunch to talk through their proposal to help you make an objective decision. If it is your first time, it might be difficult to make a decision. Don’t be afraid to ask for revised proposals, to be certain of the firm that you'll choose.

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