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Thursday, November 19, 2015

Creating a Social Media Agency Business

The use of social media is known to be an excellent and necessary method of spreading your message and developing your business. It is also an important part in social media strategy. However, you need to have a professional social media marketing business plan in order to be assured to success. Almost every industry is being affected in one way or another by the power of the social networks. Coming up with any business is a risk, a major one in fact. Though there are some individuals who might have expertise in some fields, they might still not have the necessary sales skills or even the marketing skills to come up with a company or develop a social media agency.
Creating a Social Media Agency Business


You need to have experience that you have what it takes to make money from others. Without having social media experience, it will be extremely difficult to get businesses.


Without credibility, no one will risk hiring you. Establishing credibility on social media can be a great step in ensuring you are successful.

Online Branding

Being found online is all that social media marketing has to do. It is therefore necessary to have adequate online branding that promotes your website together with your social media properties to create some trust in your business.

Come up with your own content

There are people who are fond of going to Twitter and retweeting someone else content. If you are not capable of coming up wth your own content, why would anyone waste his/ her time visiting your site? How sure will they be that you will be in a position to appy your professionalism to fulfill their needs?

Get Online and Offline Connections

Customers will always buy from businesses they know.With the use of social media still reltively new to most of us, the old habit of doing business will still apply. You will have to work in order to engage with your clients on social media channels. There are great chances that your first deals will always come from the locals at first. You need to expand on the relationship and expand your customer base. It is therefore advisable to concentrate on local networking before being over ambitious and going global.

Always learn from your customers

You will soon come across people who are either interested in your services or products by following the above steps. Clearly know what your services are. This isn’t the time to spy on what other social media strategy professionals think. You need to take a tally of the things you have managed to do for the people in your network. You also need to learn from your clients as they are always aware of the pain and are willing to provide you with a solution or idea on how to solve their problems. Always take some time and have a chat with your customers. Ask to post their comments on what they feel about your service or products. 

Monday, November 2, 2015

The Negative Side to Social Media

What ever happened to that old girlfriend you had back in high school? Well, she wasn’t really your girlfriend. But under slightly different circumstances, she might have been. Enter Facebook. Who needs alumni when you’ve got social media to keep you in touch with all the people you once knew? And that’s not the only good thing that social media has to offer.

Often, important world news breaks on Twitter before it hits mainstream media outlets. In fact, at this point, it is fair to say that Twitter is a mainstream news outlet. When despotic leaders around the world want to do something unspeakable, they first have to shut off all avenues of social media. Even so, information still gets out. And we have social media to thank for it.

That said, social media has a dark side. It is not all about hookups and breaking news. The real power wielded by social media is influence. And the targets of that influence can be the most vulnerable among us. There is a generation of kids who live a significant portion of their lives on social media. That means they are subject to influences that reach well beyond family and community. This is a nightmare for parents. Fortunately, all is not lost.

Monitoring the Signals

In modern parlance, a signal is a source of data with enough reach to have influence on a person. There was a time when the number of signals that could reach your child were limited and predictable. Managing those signals was a semi-possible task. As a child grows older, the number of signals to which they have access increases.

In the modern age, children are exposed to a near infinite number of signals much earlier in life. Without a lot of guidance, they are ill-equipped to sort those signals. And you, as a parent, are ill-equipped to manage those signals without the proper technology.

Fortunately, the same technology that provides access to all those signals, also provides a means to monitor and manage them. With a smartphone and a child tracking app, you can monitor the signals from social media, and keep track of what influences are reaching your child. You can keep up with who they chat with, the type of language they use, the apps they download and how much time they spend using them, and where they go when they tell you they are at a friend’s house doing homework.

Advertising, Peer Pressure, and Exploitation

You can be sure of one thing: where there is attention, there is advertising. Worse yet, we now have the ability to track and target individuals across the web. Google has seen to that. So advertisers have direct access to your kids. And when I say your kids, I mean specifically Joey and Jamie: your kids. The advertisers know their names, addresses, the schools they attend, what they like to where, and where they like to go. As a parent, that should make you very uncomfortable. Remember Joe Camel? Now, advertisers can create something like Joe Camel tailored to your child’s individual tastes.

Peer Pressure might even be worse online than in person. Because in person, at least they can see through some of the lies. Online, everyone is cooler than you. They have the latest hairstyles, where designer clothes, and vape the smoothest e-cigarettes. Your kids get a false sense of normal. And that is always dangerous.

Finally, exploiters will always be lurking in places where there are innocent people to be exploited. They thrive whenever supervision is lax. Rather than reading dry statistics about Internet predators, watch this video and be very afraid.

Like television before it, the Internet is the gateway to a whole new amazing world. While television had a handful of signals, the Internet has as many signals as there are people. It is a barely filtered outlet to all that human nature has to offer. And it is plugged directly into your child’s bedroom.
You can’t stop the internet, nor should you try. But you can become educated about these new signals. Now, more than ever, what your child needs is active and informed parenting.

Wednesday, October 28, 2015

Advantages And Disadvantages Of Using Popular Social Media Management Tools

All social media managers use specific social media management tools in order to make day-to-day activities easier. In order to help you, here are some of those tools, together with the associated advantages and disadvantages that you have to be aware of.


HootSuite is basically the most popular of all the social media management tools that are used by professionals right now. You have access to various built-in analytics and you use it in order to schedule posts on all main social media channels.


  • Connects to all main social media channels
  • Offers highly comprehensive analytics
  • Posting updates is made really easy
  • The free social media management version offers the possibility to manage over 2 profiles
  • An unlimited number of accounts can be managed

  • Highly complex – really steep learning curve
  • Twitter posts that have pictures cannot be scheduled properly
  • Some people do not like the present interface
  • All posts will be listed as being added via HootSuite
  • Only can be used as an URL shortener


The tool is highly valuable at helping professional marketers to create reports for clients or for the manager to have data that is easy to access.


  • You get reminders to respond to missed Tweets
  • Visually appealing
  • Intuitive navigation
  • Recommendations about how to find relevant content sources
  • Can be used with
  • Scheduler is really easy to use

  • Just supports Facebook and Twitter
  • Basic analytics
  • It takes time to aggregate the social media channels
  • Keywords are not monitored


Bufferapp has been gaining a really large popularity, mainly because of the fact that it is more user friendly as compared to Hootsuite. This social media management tool is nowadays highly preferred by managers. You use the app in order to add updates and space them out appropriately. You also have some extra features that are associated with paid versions.


  • You can use the URL shortening that you want
  • Web interface is really easy to use
  • Users will schedule the number of posts that they want

  • Only 10 posts can be scheduled when you have free accounts
  • Only 2 profiles can be added to free accounts
  • The analytics feature is really basic
  • The scheduling features are not too advanced, especially when compared with Hootsuite

Choose Your Tools Carefully

The tools that we highlighted above are just some of the many that you can consider. It is really important that you stay focused on what is really effective and the personal wishes that you may have as a manager. While these are really good, new ones appear on the market every single month.
Have patience and use the free versions of all the social media management tools before you make a final decision. That will help you since it is really easy to find those opportunities that are the best on the market for you.

Thursday, October 22, 2015

The Ten Golden Rules Of Blogging

Blogging can be a hobby for some. If you get it right, though, you could turn this little venture into your career. If you write engaging content that people love, you will gain a following. The larger your audience, the more money you can make. Remember, there is no point writing posts if no one is ever going to read them. If you find that it is hard to grab the right people, don't panic. Here are the rules you should follow!


#1 Offer useful advice to the world

Advice columns will always be the most popular blog posts online. When people don't know how to do something, they head straight to the internet. That means that there are thousands of people out there who need help with things. If you have any skills, you can share them online. Just write a simple guide and share it with people. When you offer your audience real life advice, they will adore it.

#2 Don't be afraid to be funny

Are you a funny person? That might be a silly question. Everyone thinks that they are funny, even in the smallest possible way. If you never show any humor on your page, you have a problem. When it comes to writing, humor is the best way to connect with your audience. If you want them to care about what you have to say, you have to prove that you are a real person. What can people do that computers can't? Joke.

#3 Get high-quality imagery

When people first see your site, they will judge it. If all your images are poor quality, you need to change things. The problem with bad pictures is that they will put people off for good. You should source great pictures for your site. That way, when people first visit the page, they will love all the great images you have. You want to blow people away with how great each of the pictures is. Also, you need to optimize your photo for the best results.

#4 Let people comment on posts

Can people comment on your page? If you don't let people have their say, they will not like your site. When you write about something, you want people to engage with that piece. That means that you have to give people a chance to write whatever they want. Sometimes, this issue is simple to solve. You can enable the comment function on most blogging sites. Make sure that you let people post their opinion as well. That way, people will start to build a connection with your site.

#5 Invite bloggers to write guest posts

Do you let people write guest posts? You should not think of your site as a personal thing - it is for everyone to enjoy! You can invite people to write posts on your page. In doing so, you should find that you get more exposure than ever. The guest blogger will share the post with their audience. That should drive extra traffic to your site in no time at all. This simple trick could do wonders for your blog, and so you have to try it. Ask people whether they would like to write something for you. You will be glad you did.

#6 Upload a few videos

These days, people want to enjoy a multimedia experience. That means that they want more than just text on a site. If you want to enhance your blog, you should add some videos to it. All you need to do is film an interesting video, put it on YouTube and then embed the link. You can make a video about anything you want. For example, you might wish to create a webinar or maybe just a video of you talking.

#7 Choose a niche subject

When you first set up a blog online, you might have an idea of what you hope it will be. After all, there must be a reason that you want to start reaching out to the world in the form of blog posts. When it comes to choosing a subject for your blog, you need to make sure that it is niche. There are thousands of blogs out there, and you want yours to stand out from the crowd. That means that you need to be original.

#8 Update old posts

As time passes, your old blog posts will become less and less relevant. For example, you might have written something about where to find the best online sales two years ago. During the last couple of years, the way people use the net for shopping may have changed. You don't want old advice on your page. It makes it look as though you are out of touch. Why not write a new blog with updated information? You can put a link on the old post directing people to the most recent piece of advice.

#9 Choose the right design

When it comes to choosing how your page looks, you have to be as careful as possible. You need to make sure that the site is attractive to your audience. There are hundreds of themes out there that you can download for free. Once you have a theme that works, use it. You should spend a great deal of time looking for the right design. This job is one of the most important in the set-up process.

#10 Use social media all the time

Social media marketing is the best way to get your message out there. You need to use all the best marketing tricks so that people know about your blog. When you start talking about your site online, you will see that it catches people's eye. This idea is the easiest way to start building your readership as quickly as possible. Start practicing today and see what you can do. Of course, there are many things you should do if you want your blog to be a success. If you follow these rules, though, you should be off to a great start!

Monday, October 5, 2015

An Overview of the Local Search Engine Optimization

Local search engine optimization (SEO) is often challenging. You not only have the regular SEO stuff to do, but now you also have that layer of complex SEO tasks. It's fair to say that most local business owners who are tech-savvy have some grasp on local SEO marketing, but when it comes to really digging deep into it, that can get a bit more intense.

There are loads of effective and simple ways to increase your business's visibility in the search results.  At the same time, you can simultaneously improve marketing efforts that are related in ratings, social media, media outreach and reviews. Tasks like this can be done effectively by the business owner alone with some time and patience. However, if you wish to really get down deep with local SEO, it's best to hire a company strictly for this type of service such as SEO Royals. For now, however, let's explore some local SEO tips you can implement on your own to boost business leads and sales.

Optimize your Business Website Properly

The first and absolute must thing you need to do is optimize your business website properly with your NAP (name, address, and phone) information.  Then you will want to move on to these next steps to ensure it is optimized enough to appear high in search engine results.

1. Purchase a domain and name it so it follows suit with the type of business you have and its location. For instance, if your business is called Lynns Candles and it’s located in NYC...your domain would look something like:

2. Include keywords on each page title that is relevant to your business, its location and its services.

3. Add your NAP information not to just your contact page and homepage, but on every page of your site.

4. Highlight your services and make sure your site has local information on it as well so your viewers can associate your company with the nearby neighborhood. For instance, you can include information on which part of town you are located, what park is across the street or which sports team plays around the corner. Information like this will help improve your site's copy, encourage customers to engage more and boost your local search visibility.

Ensure your Google+ Local Page is Completed Fully

You should have a description of 100 words or more about your business with keywords on your page. You should also include your opening hours, contact details and upload at least 1 video and 5 photos.

Focus on More than Just Compelling Content

Content is great, however, there is more to SEO than simple 'compelling content'. These days Google is looking more at engagement. If you provide something people will find entertaining, useful or interactive that can really boost your SEO efforts. Perhaps you can focus on finding out the different problems your target prospects are dealing with and create an application that can help solve these problems.

Claim Listings

When you claim your listings, you spread your business all over the Internet in huge numbers. You should have your NAP information flooding local directories to help customers and search engines find you easily and quickly. Great places to get started are these 5 local directories. Move on to more industry-specific directories once you have finished with these five.

Your conventional SEO strategies and improvements get a full makeover when viewed in the local SEO light. Local businesses simply depend on local SEO.

Friday, August 21, 2015

Why Working With Homeworkers Is The Way To Go

Why Working With Homeworkers Is The Way To Go: While large businesses do a lot of outsourcing to other countries, that's not all outsourcing is about. You can hire home workers as outsourced employees or contractors, even if you only run a small business or a blog. Outsourcing isn't restricted to employees in other countries.

There are many benefits to hiring telecommuters. You can hire them on as 1099 contract workers, which takes a lot of the tax time headache out of your corner and it allows you to bypass all of the benefits you need to give to employees. There are plenty of people out there that love to work from home.

Yes, There Are Many Home-Based Workers

Much to the surprise of some people, there are many people that work from home in various different fields of business. It seems that remote jobs are more popular in management and business, and if you spend any time researching writing or editorial work online you will find that is a popular outlet as well.

Many people work full time from home, while others work part time from home while have a "normal" day job. It all depends on the person and their life. Work-at-home jobs are no longer reserved for moms either. Singles, couples, people without children, people with disabilities, and people that are just tired of punching a clock are spending time working at home for various companies.

Outsourcing Work For Your Own Website

Outsourcing to remote workers may seem like a daunting task, but it really isn't as difficult as it would seem. People that fill these "positions" usually have some experience, and while you may weed through some, you'll also be able to find some that stick around for the long haul and prove to be dedicated workers.

When it comes to a website, since your business is virtual it makes sense that workers can also be virtual. You can keep track of workers with spreadsheets, share assignments through outlets like Google Docs, and simply have them sign paperwork, like contracts for their work-for-hire, online.

Who To Outsource For

You can outsource for nearly any position, from manager to editors and IT workers to coders. Many blogs and SEO firms hire writers and content managers that work all over the world. They can be self-employed or contract workers, depending on what your business is looking for or the individuals experience.

Here are just a few of the types of employees or contractors you can hire to work from home that can do great work from their remote positions.

Website Designers and Coders- If you are in need of a new website, or even updates to your current website, you don't have to have an employee in house on a regular schedule to do your design and coding. There are plenty of small businesses that run from home and individuals working from home that are always looking for new clients.

Managers- No matter what type of manager you need, whether you need someone to manage accounts, manage writers, or to manage sales, they can do this work right from the comfort of their own homes. This is why there are so many businesses popping up that are strictly virtual with absolutely no brick and mortar building.

Editors and Writers- Probably the easiest and most readily to find in individual workers that can work remotely are editors and writers. These remote workers can work for hourly pay or per word pay, and they are often willing to take on both small and large amounts of work, depending on what you need.

IT Personnel- Some people strictly work for themselves, and others work for companies that outsource. You can find great IT workers on contract and work-for-hire through both of these outlets. With an IT services company, you no longer have to worry about issues with your computers and internet, and you can cut back on your expenses by not having an in-house employee.

Sales, Customer Service and Tech Support- Many businesses hire sales, CSR and tech support staff through outsourcing. Whether you find your perfect contractor through an outsourcing business or you hire an individual that likes to work at home in their pajamas, these people are ideal for hire since they don't need office space in your business and can do everything an in house employee can do.

Knowing all of this, it makes you wonder why all jobs aren't remote these days. Think of how much money businesses could be saving on expenses!

Great Tools That Every Small Business Needs

Great Tools That Every Small Business Needs: For most people, there is no appeal in working for someone else. In cases like this, the best option for a person is working for themselves. There are so many different factors that go into having a successful business. In order to have success in this world, you will have to find the right tools to work with. Choosing the right tools to work with will depend on the type of business that you have and the goals you have for that business. Here are a few of the most important tools that you need to use in a small business.

Internet Marketing

One of the most powerful mediums out there in relation to small business advertising is social media. Many business owners use this forum for their business with much success. In order to become successful in using this tool, you will need to seek out the help of professionals in the business. The more you can find out about what is out there and how to use it to your advantage, the better equipped you will be to get ahead. Working with reputable professionals will allow you to learn these things quicker than trying to figure them out on your own.

Using a Call Center

The phone calls that a small business gets on a daily basis usually means that their customers are reaching out to them. While these calls can be very beneficial, they can also prohibit you from getting much else done. By making use of a Call center in Montreal, you will be able to get your calls answered without having to take time out of your day. Make sure the center you hire has been in the business for a while and has the means to help you out.

A Great Website

Another great tool that a small business owner needs to make use of is a website. You want to make sure that the site you have up is professional and is not full of glitches. The money that you pay a professional to design and launch the site will be worth it. Make sure that the content on the website if keyword rich and always being updated. Taking the time to get the right website up will more than pay for itself in the end. Be sure your logos and branding are featured on the site due to the benefits this can bring.

At image-24, you will be able to get the help you need with the calls to your business. They have a well trained staff that will make sure your customers are well taken care of. 

Monday, August 10, 2015

Yes, You Can Learn HTML and Build a Website

The internet is made up of millions upon millions of websites. An individual website can be created using many different languages and programs, but the most important are HyperText Markup Language (HTML) and Cascading StyleSheets (CSS). Essentially, HTML provides the site’s structure while CSS gives the site its look or style.

At first glance, you might think that HTML and CSS are complicated languages that only hardcore computer coders can use. Our aim is to provide a different perspective.

Learning HTML and CSS: Not as Hard as you Think

One argument—that learning HTML and CSS is difficult—is that there is too much to learn in your spare time. This is partly true; there is an enormous amount of things to learn. However, you should not confuse that with difficulty. The truth is, you can learn the basic building blocks of HTML and CSS in less than an hour. Furthermore, within a few hours, you will have the ability to make a simple, yet complete site. 

Others might be intimidated because learning a programming language, yet they need not be because HTML and CSS are not programming languages. Programming languages require much more knowledge on the part of the coder before they work properly; much longer than the hour or two it will take you to create a website.

If you are willing to invest a couple hours a week—say 30 minutes a day—to learning HTML and CSS, within a few months you will be amazed at what you can create. Learning HTML and CSS is no different from anything that takes practice. The more you do it, the more proficient you will be.

Where can you Learn Website Coding

The internet is awash with sites that will teach you how to create viable websites. The best part is; you can find out anything about creating websites without spending a dime. Teaching sites, such as—provides step-by-step instruction are perfect for people just starting out.  Another potential HTML resources can be found at—a virtual encyclopedia of HTML, CSS, and other languages that make up websites.

If you can use a search engine, you can learn HTML and CSS; you will be able to create a website. The information you need is a single search request away. As your coding skills become more advanced, you may learn about Content Management Systems, cPanels, databases, and so on. 

After you learn the basics, it makes it much easier to learn more advanced aspects of coding. The Arvixe blog takes advanced coding and explains it in a way that is easy to read and implement tutorials. Without the basics, it would be difficult to understand the advanced topics. Even if you are not the web designer, it pays to have basic knowledge of HTML and CSS. 

Why you Should Learn how to use HTML and CSS

You should learn HTML and CSS for the same reasons you learn any skill. Knowing how tocode or at least be able to read it is another tool in your toolbox of hard skills. Nearly every business and organization you can think of has a website, and if you even have only basic knowledge of HTML and CSS, you instantly become more valuable to current and potential employers.

The most important reason to learn HTML and CSS is the world is ruled by the internet. Notice how many brick and mortar stores are using self-checkouts? What about jobs that used to be done by people that are now automated? You cannot depend on those places for gainful employment anymore. The internet is not only the job market of the future, but it is also today’s job market.

Monday, July 20, 2015

Learn About Web Analytics for a Successful Blog

When you set up your first blog, you need to learn how to make it perform well. But to bring in more visitors and make more money, you need to be able to analyze how your blog is doing. You could look at a basic metric, such as the numbers of visitors your site receives and think that it shows your blog is performing well. However, if you delve deeper into the important data, you could discover that your blog isn't as popular as you first think. Learning about web analytics will help you to get more insight into your blog's performance. And once you know how your site is doing and why, you'll be able to address any problems.

Understand the Basics of Analytics

First, you need to understand why web analytics is crucial to the success of your blog. Analytics is about tracking and analyzing the people that use your site and their behavior when they're viewing it. It might involve looking at statistics and graphs of data such as the number of visitors you have, your bounce rate and your conversion rate. You can use this information to work out what your visitors like and what puts them off, as well as how your advertising campaigns are performing.

Take a Course

Web analytics can be extremely complicated, especially when you're trying to learn a new system, such as Google Analytics. If you don't know where to start, it could be a good idea to take a course to help you learn. You don't have to attend any classes or give up too much of your free time. Most web analytics courses are available to do online, and you often have access to the materials for up to a year. You can complete the materials in your own time, whenever and wherever you like. Usually the course is compatible with mobile devices, so you can take it with you when you're traveling.

Use Your Skills to Identify Issues and Make Improvements

Once you know what you're doing, you can apply your new skills to your blog. Using Google Analytics or your chosen program, you can view and analyze data from your website. Using your new knowledge, you should be able to identify what's going wrong and how you can fix it. You might notice, for example, that you have a high bounce rate. This could indicate that your pay per click ads aren't representative of your blog or that your landing page puts people off.

Continue to Monitor Your Blog

You might have given your blog an overhaul to improve its performance. But that's not the end of the road. You should keep looking at the incoming data about your visitors and their behavior. People's preferences and habits change. So your successful blog setup could soon turn around and have people going elsewhere if you aren't careful.

Web analytics is an essential skill if you want to run a successful blog. Start learning how to monitor and improve your site's performance if you want more visitors.

Monday, June 15, 2015

Several Signs You May Be Dealing With a Scam Offer For SEO Services

We are often flooded with SEO and online marketing packages disguised under the word “standardized”. Try to avoid them at all cost. They not only waste your efforts and money but can also negatively impact your website in future.

Whenever you are considering whether to hire a SEO company, ensure they have a proven track record, are transparent, and offer both custom and long-term planning.

Several Signs You May Be Dealing With a Scam Offer For SEO Services

 1.     Bundled or pre-packaged solutions for SEO.

It is no longer viable for your business to rely on pre-packaged SEO solutions these days. Some 15 to 20 years ago, it was possible to create a ton of links pointing to your website from a countless number of other sites and secure permanent results. Although some SEO agencies with dubious reputation still offer these services in the form of a pre-packaged solution, be mindful of the potential problems this may result in.

- Unqualified leads: Website traffic varies in nature. Pre-packaged solutions for SEO eliminate a very important aspect of the SEO process that distinguishes a professional from an amateur. A SEO agency should have the freedom to observe and introduce changes to the online marketing strategy of its client to increase the number of people visiting a site and boost sales.

- Short-time results: If the websites creating links to yours are also pointing to countless other websites, Google eventually with discover the unnatural link building strategy and lower the rank (penalize) your website.

- Blacklisting a site: If you have already opted for a pre-packed long-term SEO solution, the chance is even greater that Google will penalize your website by blacklisting it so it doesn’t even appear in searches.

2.     Manual submission and related services.

Paying for submission services is a great way to have your website published to articles networks, directories and search engines. It is vital that the SEO service you sign up with provides high-quality content and market strategies and allows you to secure links from other people. A very good option is also to add a blog, which will help you build authority. Conduct the research, think strategically and combine your tactics into a sound plan.

3.     Guaranteed position on the first page of search results.

This is usually the most obvious scam. Nobody can guarantee such results, especially when a competitor has his own strategy in place for the very same keywords. Nobody knowns the winner from such a bidding war.

A technical audit of your site is often the best way to secure first-page rankings. Using tools like SEM Rush and the Google Keyword Planner, you can even do it yourself. Online tools such as these will help you spot the pages that perform the best.

Ensure that you review the following points:

- keywords, tags, websites structure, internal links and other on-page factors

- having duplicate content on your website

- pages competing for the same keywords

- the external link profile of both you and your competitors

Whenever you decide to enter into a new relationship with a reputable SEO Canada company, you have to understand that long-lasting results and first-page rankings come slowly and after a considerable effort.

Tuesday, June 9, 2015

4 Ways New Bloggers Can Find Success Without Stressing Out

You're not new to the idea of blogging. You read them all the time. But now you're venturing out in the world wide web with your own blog. This isn't an online journal, though. You've seen all the headlines about making money with your blog. You're hoping one day to make enough to quit your day job.

But there are so many rules and things to remember. How do you know what you should do or where to start? Take a deep breath and remember the excitement and drive you were filled with when you came up with the idea to start your blog. If you keep these four things in mind, you'll be less stressed and gain more readers over time.

Write Conversationally

Blogs aren't like high school essays. Formal language is rarely needed unless you're describing something very technical. By using a conversational tone, you're sharing information in a much more relaxed way so that it's easy to read and digest. If you write similarly to the way you speak, you'll come across as more engaging and authentic with your audience, giving them someone to connect to and like enough to come back for more.

Don't Let the Blogging Rules Bog You Down

4 Ways New Bloggers Can Find Success Without Stressing Out

Understanding SEO and keyword usage is important, especially in today's world where billions of gigabytes are added to the internet each day. You have to get your content noticed and effectively incorporating keywords, links, and other tools of blogging will help. What you don't have to do is scare yourself into believing every single post has to use every single rule.

Find Your Unique Perspective

It may seem like everyone else is talking about your topic of choice, whether it's technology or poodles. What will make you stand out from the ground is your take on the subject. Creativity is the key to success in blogging. Instead of a blog about poodles, you could focus on how poodles help the sick or elderly. Instead of a blog about how to blog, you could curate content showing people what not to do. Whatever your topic, taking the time to find your own twist on things will help you stand out from the crowd.

Publish Consistently

Search engines like fresh content. They live for it, crave it, and reward it. Maybe you don't have time to blog every day or you start blogging once a week with plans to build up to more. Whatever you do, be consistent. Your readers will know when to expect a new post, and by creating a schedule, you'll find it's easier to write and publish each week.

With a bit of planning from the start and an understanding of best practices, you'll find your groove in the blogging world. To keep your readers coming back for more, share your authentic voice and give them information from a fresh perspective. Don't worry if you're not the best writer in the beginning. The more you blog, the better you'll become. The important part is to get started and keep at it.

Thursday, April 30, 2015

Six Essential Skills to Learn for being a Better Blogger

I have been blogging (on an off) for nearly a decade. The first blog I started was, as you’d imagine, launched on Google’s Blogger platform, which allowed me to voice my thoughts and opinions like no other platform allowed at the time.

As time when on I wanted additional creative control which Blogger couldn't provide, so I began my research and, like many, fell upon WordPress as my outlet. WordPress allowed me to do whatever I wanted because the community is incredibly active and passionate.

But WordPress (and other online blogging platforms) do have their limits if you take them at face-value. The built in features are more than enough for the average individual wanting to create content but if you want to become a better blogger you must be willing to invest in skills that compliment your goals.

Here are the six various skills I have found essential to become a better blogger:

A. Networking

Who you know is (in my opinion) the in the top three as to whether you will be successful with blogging.

Content will be what gets you noticed, social media will help spread the content, but it is the fellow bloggers (and even competitors) that are within your network that will allow you to reach a greater audience.

Knowing a wide range of individuals in your niche will help with creating content, understanding your topics, and keep you challenged for lofty goals.

B. Web Research

I would mention Web research as an essential skill because there are millions of fantastic websites on the Web that can inspire the direction of your blog, used as a source, and help you connect with others that aren't the typical A-list bloggers within your niche.

It’s likely you already know how to find your way around search engines but you’d be surprised at complexity in options when you’d like to search the deep Web; my suggestion is to try out different tricks with Google to find amazing content.

C. Web Development

Blogging is so much more than producing content.

As you settle in with your blogging, you will eventually want to create unique changes to your blog, explore advertising, and other forms of content. Web development is the core skill you should know so that you are able to code what you need and implement features you want.

I would highly recommend considering taking courses in web design, which will help you understand and (hopefully) master areas of development in PHP, content management systems, usability, and more.

D. Search Engine Optimization

SEO, though at times can be tedious, is essential for bloggers because it’s easy to create amazing content that isn't found. You could write a massive piece that trumps the scope of the competitors but if it doesn't have the correct keywords, phrases, and structure it is likely to be lost in the sea of content.

The basics are more than enough for you to do better than half the other bloggers in your niche. Keep those SEO elements in mind as you’re creating and sharing content to gain the maximum return on investment.

E. Scheduling & Motivation

When you attempt to blog on a regular basis you will quickly find out how easy it is to feel burnt out. It’s important that you pace yourself by scheduling your content and finding what truly motivates your efforts so that you constantly release content for your audience.

F. Graphic Editing

Creative is what draws the eye-balls and although there are many stock photo websites it’s still a great skill if you are able to edit images (or video) to bring something new to your content. A basic understanding of Photoshop or Gimp will allow you to touch up photos, add something eye-catching, and keep the audience engaged (if they choose to skim the content).

What skills did I leave out that you feel are the most important for creating and operating a success blog (or set of blogs)? Leave a comment below and be sure to share!
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